Post by account_disabled on Dec 9, 2023 5:41:39 GMT
It’s cheaper to build your brand online, but it’s not as effective yet. Existing brand builders pay lip service to digital, but when you look at their corporate structures, fee structures and financial incentives, you realize they would rather see TV get bigger than All this confusion of internet marketing. So I think brand marketing is going to be disrupted, and I don't think it's going to benefit big companies. Online First I call this whole phenomenon online first: the biggest brands of tomorrow will be built online.
This is partly because the tools we can use to build brands online will get better C Level Contact List and better, and partly because money will flow from TV to digital media. I discussed this in more detail recently in our Future of TV report: I'm definitely not saying TV itself is in trouble. We live in a wonderful age of television content. You only have to look at shows like Breaking Bad, that we have better content and more ways to access it than ever before, even more than And "House of Cards" is still early.
Recently, the total time spent watching videos has increased year over year, partly due to the resurgence of this trend. Our equipment is also getting better and better. The cost of big screens is falling; our mobile devices now have full HD. But the way we get content is changing. Research shows that 10% of U.S. households have some form of connected device paired with a TV. Whether it's , , , , or other devices, we can increasingly watch whatever we like on the big screen. Instead, we can watch more and more classic TV content on smartphones, tablets, laptops and any other screen we have access to.
This is partly because the tools we can use to build brands online will get better C Level Contact List and better, and partly because money will flow from TV to digital media. I discussed this in more detail recently in our Future of TV report: I'm definitely not saying TV itself is in trouble. We live in a wonderful age of television content. You only have to look at shows like Breaking Bad, that we have better content and more ways to access it than ever before, even more than And "House of Cards" is still early.
Recently, the total time spent watching videos has increased year over year, partly due to the resurgence of this trend. Our equipment is also getting better and better. The cost of big screens is falling; our mobile devices now have full HD. But the way we get content is changing. Research shows that 10% of U.S. households have some form of connected device paired with a TV. Whether it's , , , , or other devices, we can increasingly watch whatever we like on the big screen. Instead, we can watch more and more classic TV content on smartphones, tablets, laptops and any other screen we have access to.