Post by account_disabled on Dec 12, 2023 8:32:59 GMT
An SEO-driven content calendar isn’t just about keywords. It also involves making it easy for people to find the content they need. And with Google’s recent algorithm update placing a premium on customer experience data, it’s important to consider search intent, and your sales funnel while creating blog categories. You should decide on blog categories that allow you to build a progressive relationship with your customer. Most first-time visitors to your website aren’t ready to make a purchase.
Therefore, your blog categories should reflect the buyer’s Industry Email List position in the sales funnel. We recommend creating your blog categories with these search intents in mind: Informational intent: blog categories should target buyers in the consideration stage. These people aren’t ready to make a purchase. They’re on the hunt for information to help them make a buying decision. Think “how-to” blog topics, such as, “how to make a custom email domain.” Transaction intent: these users are ready to make a buying decision. They just need a slight push in the form of pricing guides, product reviews, or discounts. Decide on your blog categories before you start to toss around topic ideas for your content calendar. These categories should be diverse and strategic enough to move your audience down the sales funnel without a curiosity gap. Even if you already have pre-set blog categories, creating a new SEO content calendar is always a good excuse for an audit. Create the Right Blog Categories(Image Source: socialmediaexaminer.com) Time for Keyword Research A content calendar can help your team manage content in different forms. But the focus is mostly on creating blogs, especially if you want a content calendar to be SEO-driven. The best way to ensure your blogs generate organic traffic is by allowing keyword research to inform your choice of blog topics. Then, refine those ideas using your preferred keyword research software. Creating effective SEO blog content without the requisite keyword research is near impossible. You may end up spending valuable hours writing about a hard-to-rank topic. Say you own a digital marketing agency. Writing a blog about the benefits of reviews may seem like a good idea. But it may not be worth the effort if a quick peek into keyword research reveals a low monthly search volume from your potential audience.
Here’s what you need to remember when deciding on keywords for an SEO content calendar: Relevance: the best keywords are relevant to your target audience without being vague. Consider adding modifiers to make your keywords more specific. Difficulty: latest SEO trends show you can rank for difficult keywords if your website has high SEO authority and trust. Otherwise, it’s better to go for keywords facing less competition. Intent: your list of keywords should appeal to readers at different places in their buyer’s journey. Search volume: any keyword with less than ten monthly searches is not worth your time.
Therefore, your blog categories should reflect the buyer’s Industry Email List position in the sales funnel. We recommend creating your blog categories with these search intents in mind: Informational intent: blog categories should target buyers in the consideration stage. These people aren’t ready to make a purchase. They’re on the hunt for information to help them make a buying decision. Think “how-to” blog topics, such as, “how to make a custom email domain.” Transaction intent: these users are ready to make a buying decision. They just need a slight push in the form of pricing guides, product reviews, or discounts. Decide on your blog categories before you start to toss around topic ideas for your content calendar. These categories should be diverse and strategic enough to move your audience down the sales funnel without a curiosity gap. Even if you already have pre-set blog categories, creating a new SEO content calendar is always a good excuse for an audit. Create the Right Blog Categories(Image Source: socialmediaexaminer.com) Time for Keyword Research A content calendar can help your team manage content in different forms. But the focus is mostly on creating blogs, especially if you want a content calendar to be SEO-driven. The best way to ensure your blogs generate organic traffic is by allowing keyword research to inform your choice of blog topics. Then, refine those ideas using your preferred keyword research software. Creating effective SEO blog content without the requisite keyword research is near impossible. You may end up spending valuable hours writing about a hard-to-rank topic. Say you own a digital marketing agency. Writing a blog about the benefits of reviews may seem like a good idea. But it may not be worth the effort if a quick peek into keyword research reveals a low monthly search volume from your potential audience.
Here’s what you need to remember when deciding on keywords for an SEO content calendar: Relevance: the best keywords are relevant to your target audience without being vague. Consider adding modifiers to make your keywords more specific. Difficulty: latest SEO trends show you can rank for difficult keywords if your website has high SEO authority and trust. Otherwise, it’s better to go for keywords facing less competition. Intent: your list of keywords should appeal to readers at different places in their buyer’s journey. Search volume: any keyword with less than ten monthly searches is not worth your time.