Post by account_disabled on Jan 6, 2024 4:53:38 GMT
In several comments, some readers wrote that they do not know how to manage the editorial calendar of their blog, that they find it difficult to fill it, that they are afraid that it might limit their creativity. In my opinion it's all a matter of habit: once you understand what this calendar really is and how it works - but above all what it is for - using and managing it becomes easy. In a blog you don't just need to write, that's actually the last thing to do. First you need to find valid ideas and organize the production of content . The editorial calendar is a fundamental element of the blog, because it allows us to always have an eye on the post schedule and avoids having holes in our schedule. For some people, skipping a day of publication isn't a problem, but for me it is. But everyone sees blogging in their own way and rightly so.
However, if you have a professional blog, if you need the blog for work, if yours is a company blog, then the editorial calendar becomes indispensable: you cannot do without it and you cannot afford to skip Special Data publications. What is the editorial calendar Perhaps this name is scary, because it makes things seem bigger than they are. We all have a normal calendar at home, don't we? Someone marks down the date of the exam, someone else notes the visit to the doctor or the torture at the dentist, me when I have to buy something from the newsagent. An editorial calendar is basically the same thing: a list of days of the week, month by month, in which to mark – and remember – when to publish a post. Utility of the editorial calendar But in reality, what is the point of having an editorial calendar on the blog ? If you've read my blogging retrospective , you'll have discovered how many blogs I've started and closed over the last nine years. Why? Because there was no editorial calendar.
In truth, a real project was also missing. I didn't follow any calendar, I published when I had something to say or when I remembered to do it. The first time I used an editorial calendar was for my blog dedicated to Edgar Allan Poe, which sooner or later I will have to resurrect (the blog, not Poe). So what is the real usefulness of an editorial calendar? For me it has 3, not just one. Organization : a calendar allows us to organize our work . It is a sort of mapping of the topics to be covered. It gives order to the publications, it also justifies the presence of one post rather than another. Just as we use Frate Indovino's calendar to organize our appointments, so we use the editorial calendar to organize our posts. Productivity : I find the editorial calendar also useful for increasing the productivity of the blog . I often consult the archive (I have talked about it other times) to see if I can delve deeper into some topic or if it is better to rewrite a topic already covered from scratch.
However, if you have a professional blog, if you need the blog for work, if yours is a company blog, then the editorial calendar becomes indispensable: you cannot do without it and you cannot afford to skip Special Data publications. What is the editorial calendar Perhaps this name is scary, because it makes things seem bigger than they are. We all have a normal calendar at home, don't we? Someone marks down the date of the exam, someone else notes the visit to the doctor or the torture at the dentist, me when I have to buy something from the newsagent. An editorial calendar is basically the same thing: a list of days of the week, month by month, in which to mark – and remember – when to publish a post. Utility of the editorial calendar But in reality, what is the point of having an editorial calendar on the blog ? If you've read my blogging retrospective , you'll have discovered how many blogs I've started and closed over the last nine years. Why? Because there was no editorial calendar.
In truth, a real project was also missing. I didn't follow any calendar, I published when I had something to say or when I remembered to do it. The first time I used an editorial calendar was for my blog dedicated to Edgar Allan Poe, which sooner or later I will have to resurrect (the blog, not Poe). So what is the real usefulness of an editorial calendar? For me it has 3, not just one. Organization : a calendar allows us to organize our work . It is a sort of mapping of the topics to be covered. It gives order to the publications, it also justifies the presence of one post rather than another. Just as we use Frate Indovino's calendar to organize our appointments, so we use the editorial calendar to organize our posts. Productivity : I find the editorial calendar also useful for increasing the productivity of the blog . I often consult the archive (I have talked about it other times) to see if I can delve deeper into some topic or if it is better to rewrite a topic already covered from scratch.