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Post by account_disabled on Jan 27, 2024 10:32:07 GMT
Once a year or when the need arises to make an important decision. I can say that no new ones appeared during the war. Some small laboratories have closed, but global market players remain and are working. Is your niche predominantly online or offline? Can you describe the consumer's path to coming to the laboratory? You can order tests on the website. But you still need to come to the offline laboratory.
The number of orders through the website Buy Bulk SMS Service is gradually increasing, especially in big cities. Now the online share reaches 30%. We invest a lot in SEO. According to SimilarWeb, in August Esculab was second in Google's ranking in the laboratory services market. For comparison, a year ago the site occupied fourth position. At the same time, Eskulab is represented only in nine regions of Ukraine and Kyiv, in contrast to competitors.
Who have a large geography. There is no such thing as too much investment online. Are you already planning for the next “marketing” year? How will it differ from the previous one? We are currently collaborating with the creative agency Bickerstaff.734 and are developing a new brand identity. You can already see how our social networks have changed. Over the next year, we will gradually introduce changes in the branches.
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